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Brand Development Requests

Brand Development Process

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Detailed Requirements by Stage

  1. Development/
    Modification
    Proposal
    • Background to the company name/CI development or modification
    • Need and rationale for using the Group brand
    • Analysis of alternatives, including their advantages and disadvantages
    • Review of brand equity, CI impact, and related risks
    • Coordination and support required from the holding company
  2. Final Candidate
    Selection
    • Candidate selection process and rationale
    • Risk and opportunity analysis
    • Company name change schedule, including the shareholders’ meeting and corporate registration
    • Feedback from Legal, Communications, and other relevant departments

Brand Development
Requests

* Required Fields
Name 홍길동 Email kth@giringrim.com
Company Name
Development Background *
( 0 / 10,000 )
Overview of the Business,
Product, or Service *
e.g., company, business, or product overview; relevant images; market and competitor landscape; and brand name information
( 0 / 10,000 )
Expected Benefits and Risks *
( 0 / 10,000 )
Company Name Development Direction Language
Preferred Syllable Count e.g., 2–3 syllables; no more than 5
Preferred Naming Direction
  • Coined: Combines two words (e.g., Paris Baguette)
  • Arbitrary: Has no direct link to the business (e.g., Louis Vuitton)
  • Suggestive: Implies a key benefit (e.g., Chum Churum)
  • Descriptive: Clearly describes the brand or product (e.g., Gal-A-Man-Deun Bae)
  • Initialism: Uses initials (e.g., BMW)
Project Scope
Brand Direction & Style
e.g., concept, slogan, logo, color, and story
( 0 / 10,000 )
Other Comments Group Support Required
Trademark & Domain Comments
Additional Requests
Attachments
Click or Drag & Drop Here
Documents and images only Up to 3 files, 5 MB each

The HL Brand Portal collects the following information to process Brand Development Requests.
- Purpose : Brand Development Request
- Information : Name and email
- Retention : Until the request is completed
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